Lactogrow: “The Gut Story” is an educational experience that invites parents to see how a child’s digestive tract works, from the mouth to the large intestine. The event was first held on Saturday, November 1, 2025 at the Grand Ballroom of Sheraton Gandaria City, Jakarta, and was held for the second time on Saturday, December 20, 2025 at Hotel Claro, Makassar.

In this event, the “Large Intestine Kingdom” room was the interactive installation area under my responsibility. The interactive experience in this room was divided into three sessions:

In the first session, visitors watched an educational video about the benefits of L. reuteri bacteria and how it works inside the gut as one of the key ingredients in Lactogrow milk.

In the second session, visitors were free to interact with the wall and take photos inside the room. Each touch on the wall generated L. reuteri bacteria particles designed to remain visually aesthetic.

In the third session, visitors were presented with a simple interactive simulation showing the relationship between L. reuteri bacteria and pathogens inside the gut. Touching the L. reuteri bacteria destroyed the harmful pathogens around it.

The complete Lactogrow: “The Gut Story” event combined education, interactive technology, and immersive visuals to transform complex scientific information into something easier to understand, while giving participating visitors a stronger understanding of the benefits the brand wanted to communicate.